As video games frow in popularity, it appears that more Hollywood actors are appearing in well-known video games, as characters of themselves or to voice them. Many notable celebrities such as Gary Oldman in the Call of Duty franchise; as well as Sean Bean, Mark Hamill, Liam Neeson, and Samuel L. Jackson. Many people are more likely to buy games if they are aware famous actors are involved. This has helped companies release and sell more games throughout the years due to the increasing popularity and interest in gaming.
They Help Promote the Game
One reason for using Hollywood actors is that they help promote the game. Using high-ranking actors that many people are familiar with is a great way to sell people the game. If a person is aware that an actor they enjoy watching is in a particular video game or franchise, they are more likely to purchase the game due to this. Finding different ways to market games and having them appeal to a certain target audience can be hard; commercial marketing has become tougher and more competitive, therefore having celebrities promote the game through the use of social media is an efficient and effective way to sell the game.
The Game is Likely to Sell Better.
Using Hollywood icons helps to sell more copies of the game. Big names will create a large market, as they will be able to promote and encourage fans to buy the game due to their influence on society. Many games are rising in popularity due to the inclusion of celebrities within the games. There are many releases such as the game Warpath by Lilithgames, the Call of Duty franchise, and more. With these, celebrities are able to market these for the game companies, which is more successful than common marketing campaigns.
Why They Have Been Chosen
It is likely they have been chosen for their popularity. The more popular an actor is, the more likely it is that the game will sell better. In the Call of Duty franchise, Batman star Gary Oldman is used to voice a character. In doing this, it allowed for the game company to sell a staggering 25 million copies. This shows the power and influence that Hollywood actors can have within the gaming industry, as they are well-known and therefore fans will almost certainly purchase copies of the games, for good reason. Furthermore, other notable actors such as Liam Neeson, who appeared in the Fallout series; and is well-known for his roles in the Taken films. Alongside other actors such as Sean Bean who appeared in The Elder Scrolls, Mark Hamill in Batman, and Samuel L. Jackson in Grand Theft Auto. Each of these games has had a highly successful launch, with many still playing games such as Fallout today, even years after its release. This shows the influence that Hollywood stars have, and their ability to market and sell to the gaming community.