They declined to kill it and grill it.

A Montana barbeque restaurant did not want to buy an ad from Dex Media, a publisher of online and print telephone directories.
 
So the salesman, either as a prank or by "accident", listed the restaurant under its "Animal Carcass Removal" category.

The Bar 3 Bar-B-Q restaurant sued and won an undisclosed amount.

Restaurant settles over ‘carcass removal’ listing, KULR8>>