When washed, the shirt revealed this message:
"If your T-shirt can do it, so can you.
We’ll help to free you from right-wing extremism."
A German marketing executive came up with an idea to get publicity for a group called Exit Deutschland, which helps people leave extremist right-wing and neo-Nazi groups. His company printed 250 t-shirts and anonymously donated them to the organizers of a right-wing rock festival. When the shirts were washed, one message faded away to reveal another.
They doubt the shirt stunt will immediately change anyone’s views, but it has provoked discussion and media coverage.
One member of an online neo-Nazi forum said: "Why didn’t we think of that?"
The initial unwashed image said
"Hardcore Rebels – National and Free"
Tee’d Off.Right-Wing Extremists Tricked by Trojan Shirts, Spiegel Online International>>
Exit Deutschland (English translation by Google)>>