“A magazine is simply a device to induce people to read advertising.”

"A magazine is simply a device to induce people to read advertising."
Vogue magazine’s September 2007
edition contained 840 pages.
727 pages (or 87% ) of the magazine was ads.

Quote by James Collins, advertising executive, to a congressional committee:

"There is still an illusion to the effect that a magazine is a periodical in which advertising is incidental. But we don’t look at it that way. A magazine is simply a device to induce people to read advertising."

Mr Collins said this in 1907.

Source: The 1910s by David Blanke>>

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