It amuses you when it’s clinging there, disoriented.

Someone said it would be great if there were two filaments, one for each socket, so if one burnt out… Alas, only one.

This works because it’s not a mysterious illusion where viewers wonder: "I wonder, how is it done?" It works because viewers pretty quickly know exactly how it’s done, and then say to themselves: "That’s clever. So simple. It’s fun."

And then they smile.

The bulb was designed by Hironao Tsuboi.

You can buy it at the 100% store in Japan>>
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