(Click on ad to enlarge) "Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose."
– Morris Hite, from Tracey Locke Advertising Agency, a forerunner of DDB Needham. Hite coined the term "slacks" for Haggar Corporation and helped them market "slacks" as pants worn in the "slack time" away from work.