A Spoonful of Sugar… is the (Placebo) Medicine Going Down

A Spoonful of Sugar... is the (Placebo) Medicine Going DownPlacebo treatments are stronger than doctors believed. Experts have reviewed recent research and found that placebos – inert substances or treatments – actually have a biological affect on the body.

"It’s not that placebos or inert substances help… It’s that people’s belief in inert substances help."

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