If your shops aren't full, try an illusion

A man passes by a shop that sells groceries and spirits.

And, for some reason, ducks...

The town of Bushmills in northern Ireland (the same place where Bushmills whiskey was first produced) was hit by Ireland's economic downturn. A dozen shops were empty, which didn't do much for encouraging tourism.

The town responded with the Brighter Bushmills project, and artists created digital photography collages to imitate windows and doors on empty storefronts.

Now the fake windows themselves attract attention.

"I'd love some fake sweets after a long ride."

Some fake views inside the windows are more traditional.

Other views are more surreal.

See more examples here: DunseverickART, Hélène Byrne and Louie Winward>>

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