3 illusions explain why texting and driving can kill

It's either one or the other.

In this excellent illustration of how the brain works, an ad agency in Brazil used optical illusions for a Fiat ad campaign against texting and driving. The idea is that you can see either the letter or the girl (or the bus, or the dog), but you cannot see both things at the same time.

Via: Karen Hurley, graphic designer>>

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