This snowflake is an optical illusion.
But what if you want a more realistic snow?
When magician Adam Williams moved to Los Angeles and his dreams of becoming famous didn't materialize, he had to do something. He decided to make the illusion of snow.
"When I first moved out here, I missed a lot of things about the holidays, including the snow," said Williams, founder and president of MagicSnow. "What we're doing is filling the void by providing the experience of snow in a warm-weather climate. It's not a hard concept to sell."Read the rest: Creating the illusion of snow becomes big business for MagicSnow, Los Angeles Times>>
Williams, raised in a small town outside of Cleveland, moved to Los Angeles to pursue his career as a magician, performing at the Magic Castle in Hollywood. During a lull in work, he began to think of ways he could expand his act by creating the illusion of something that was a novelty in Los Angeles — snow.
"I never set out to start a special effects business,'' said Williams, 35. "My goal was to become a world-famous magician. I realized when I moved out here that that wasn't a realistic goal for me, but that didn't mean I had to give up my dream of creating illusions. I still feel like I'm a magician."
- Optical illusion snow poster, Zazzle>>