If your shops aren’t full, try an illusion

If your shops aren't full, try an illusion
A man passes by a shop that sells groceries and spirits.

If your shops aren't full, try an illusion
And, for some reason, ducks…



The town of Bushmills in northern Ireland (the same place where Bushmills whiskey was first produced) was hit by Ireland’s economic downturn. A dozen shops were empty, which didn’t do much for encouraging tourism.

The town responded with the Brighter Bushmills project, and artists created digital photography collages to imitate windows and doors on empty storefronts.

Now the fake windows themselves attract attention.

If your shops aren't full, try an illusion
"I’d love some fake sweets after a long ride."

If your shops aren't full, try an illusion
Some fake views inside the windows are more traditional.

If your shops aren't full, try an illusion
Other views are more surreal.

See more examples here: DunseverickART, Helene Byrne and Louie Winward>>

Bushmills paints a brighter picture on derelict shops and houses, The Guardian>>

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