For an unreal time, have a snack,
some drinks and a smoke.
That's why a character might eat "Let's Potato Chips" instead of "Lay's Potato Chips", or drink a "Haberkern" instead of a "Heineken".
Says Michael Bertolina, from ISS:
“We’re trained to see brands, so when you don’t it’s almost jarring,” he says. “But the network won’t use a brand if it interferes with an advertising deal they have or if it’s not used for its intended use. So instead of covering it with tape or running into a legal nightmare, we create these brands that are fictional...”When A Name Brand Just Won’t Do: Hollywood’s Best Fake Products, Fast Company>>
“Our owner’s name is Gregg Bilson, so you’ll find Bilson cigarettes all over TV,” Bertolina adds. “If you watched Justified on FX, [Mags Bennett] ran a shop and had a rack of cigarettes behind her head all the time. They’re all Bilson.”
Subject: partnership proposal - shape and form of advertising for your company (External relationship - Cooperation)
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