Crappy product ads were deceptive, says FTC

Guaranteed to clean out your wallet 
and make me money!

I won't get into the debate over whether certain weight-loss and colon-cleansing products actually work.

But someone with authority does have something to say about how they're marketed.

The U. S. government's Federal Trade Commission says the company Coleadium must pay $1 million for deceptive marketing.

What did they do?

Coleadium, also called “Ads4Dough,” is run by a guy named Jason Akatiff. It's an affiliate network company which connects online marketers who want to market a product with online sellers who want to sell it. Coleadium then pays the marketers a commission based on the traffic they generate.

The problem was that Coleadium was not stopping the overzealous marketers from deceptive practices.

The affiliate marketers said using the products would cause huge weight losses of up to 25 pounds in four weeks. That's not true.

They created realistic-looking news web sites that were completely fake, with fake stories written by fake reporters, followed by fake comments.

Somehow they neglected to mention that the "free trials" of the products actually cost money, and that if a customer didn't return them and cancel quickly, they were shipped more products and billed, again and again.

Besides the $1 million fine, Coleadium also must stop deceiving its customers.

That's a good idea.

The products? 
Acai berry supplements AcaiOptimum, AcaiBurn-Force Max, Acai Tropic, Acai Fit, and Acai Elite Blast, and colon cleansers Natura Cleanse, Smart Colon Flush, Advanced Colon Max, and Colo Flush.
FTC Charges Second "Affiliate Network" of Internet Advertisers with Deceiving Consumers by Using Fake News Sites to Market Acai Berry Weight-Loss Products and Colon Cleansers, Federal Trade Commission>>

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