They asked the internet to name their new soda

What could go wrong?

Marketers for the drink Mountain Dew created a promotion called "Dub the Dew" to name their new “Classic Mtn Dew with green apple attitude” soft drink. They set up a website to allow their fans to suggest names.

Bad idea.

Tricksters flooded the site with useless, ridiculous and offensive suggestions, such as:
  • Hitler did nothing wrong
  • Gushing Granny
  • Diabeetus
  • Gushin ' Granny
  • Grannies Squirt
  • Moist Nugget
  • Gooshing Granny
  • Fapulous Apple
  • Soda
  • Sierra Mist
Someone also hacked into the site to display the banner:
"Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!"
Marketers ended that particular Mountain Dew promotion.

- Mountain Dew’s ‘Dub the Dew’ Online Poll Goes Horribly Wrong, Hackers struck a promotional website for the soft drink, and chaos ensued, Time>>

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