No, not a real advertisement
Greenpeace and the pranksters The Yes Men created a realistic-looking fake Shell website called Arctic Ready which attacks Shell for their offshore drilling in the Arctic while supposedly presenting information from Shell's point of view:
"We've all heard about global climate change and the challenges it brings, especially to the most vulnerable among us.You can also create fake ads for Shell, like the example shown above.
For example, 300,000 people already perish each year from climate-change-related causes, mostly in the world's poorest areas...
That's why we at Shell are committed to not only recognize the challenges that climate change brings, but to take advantage of its tremendous opportunities. And what's the biggest opportunity we've got today? The melting Arctic."
It looks real enough that Shell responded with a media release:
"Journalists, blog readers and YouTube viewers have recently been targeted with scams launched by organizations opposed to energy exploration in Alaska...- Arctic Ready>>
Further, we care that people are not deceived; and in the spirit of intelligent debate on such a serious topic, we continue to offer our own (genuine) views as well as a few real facts about the challenges and opportunities of arctic exploration at www.shell.us/alaska."
- Is Greenpeace's prank on Shell oil a 'scam'? CNN>>
- Shell not involved in spoof video and fake advertisements, Shell>>