Little did Han know that returning the lost glasses
would begin an inexplicable chain of events.
The National Australia Bank created a viral video about honesty to promote their credit card. They rigged a mall with a fake "Lost Property" booth at a mall and then left a pair of sunglasses on the ground and waited for people to return them.
When someone returned the glasses, they secretly took their photo. While they stalled the person at the booth, they created paper signs, TV screens, a news report and a cake with the person's name and photo and planted them in the mall. When the victims walked by and saw them, they were understandably flummoxed.
Finally, the tricksters revealed themselves and the tagline "Honesty shouldn't go unrewarded."
So, honestly, is this an effective ad, or is it just a tad bit creepy?
Honesty shouldn't go unrewarded