The secret store with a hidden entrance

From the outside, it looks like a nondescript little shop...

Bodega is a store in Boston, Massachusetts that sells exclusive sneakers and urban clothing. But to increase the coolness factor, the owners hid their store behind the facade of a real working small grocery store called a bodega (which they also run.)

It's the "speakeasy" model of marketing - keep your product hidden from everyone except those in the know, who will seek you out and find it.

If you walk past the clerk, the Slim Jims and 
the cans of Raid bug spray...

You'll see a Snapple machine, 
which is actually the secret entrance...

When you walk through the door,
 you discover Bodega.

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