From the outside, it looks like a nondescript little shop…
Bodega is a store in Boston, Massachusetts that sells exclusive sneakers and urban clothing.
It’s the "speakeasy" model of marketing – keep your product hidden from everyone except those in the know, who will seek you out and find it.
If you walk past the clerk, the Slim Jims and
the cans of Raid bug spray…
You’ll see a Snapple machine,
which is actually the secret entrance…
When you walk through the door,
you discover Bodega.
– Bodega, Racked>>
– Bodega, Freshness>>