The secret store with a hidden entrance

The secret store with a hidden entrance
From the outside, it looks like a nondescript little shop…

Bodega is a store in Boston, Massachusetts that sells exclusive sneakers and urban clothing.

But to increase the coolness factor, the owners hid their store behind the facade of a real working small grocery store called a bodega (which they also run.)

It’s the "speakeasy" model of marketing – keep your product hidden from everyone except those in the know, who will seek you out and find it.

The secret store with a hidden entrance
If you walk past the clerk, the Slim Jims and 
the cans of Raid bug spray…

The secret store with a hidden entrance
You’ll see a Snapple machine, 
which is actually the secret entrance…

The secret store with a hidden entrance
When you walk through the door,
 you discover Bodega.

– Bodega>>
– Bodega, Racked>>
– Bodega, Freshness>>

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