A sign that amuses foreigners.
Evidently these are common advertising signs in many parts of the world. If you search the internet you'll see many examples.
The photo below explains why. I think shoppers would be less confused by these advertising signs if merchants hadn't forgotten to put the accent mark in the word "Faké".
The watches being sold are all from Faké, of Paris.
Genuine fake watches photo by Dan Heller>>
Genuine Fake Watches in Turkey (Funny), Akademifantasia>>