The billboard that performs a magic trick

No flashy magic posters for these guys.

Since they went for a minimalist approach, I somewhat doubt that a poster based on this billboard will become very collectable in the future.

When I search Google for information about the festival, all my search results are for the billboard.... Oh, wait, here it is: 2011 Festival de magie de Qu├ębec>>

The outdoor ad for the Quebec City Magic Festival

Thanks to The Denver Egoist (The First Outdoor Board that Performs a Magic Trick)>>
- Billboard for Magic Festival Actually Does a Magic Trick Just don't ask how it was done, AdWeek>>

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