"Sir, we're just not reaching them. Only a small
percentage of people own vinyl records, and
hardly anyone thinks to play them backwards."
As part of his talk on the Big Bang, Simon Singh explains how your brain can fool you into hearing something that isn't there when he plays an excerpt of Led Zeppelin's song Stairway to Heaven backwards.
A Dramatic Demonstration of the Power of Mental Frames
Mr Singh is "an author, journalist and TV producer, specialising in science and mathematics, the only two subjects I have the faintest clue about."
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