Corporate-sponsored bikes in London
The UK bank Barclays paid £25 million ($39 million) to sponsor a London bike-rental program, and adorned thousands of bike with its blue logo. But just like corporate billboards, the bikes are not immune to anti-corporate sentiment (and banks are currently not a favorite) as shown by this alteration, stuck to a bike in a guerrilla sticker campaign.
Barclays does not, ahem, care about you
- Found thanks to The Art of the Prank>>
- Culture Jamming ...without Consent, Experience Project>>
- Guerilla Sticker Campaign Sticks It to Barclays on London's Rental Bikes, Treehugger>>
- Barclays Cycle Hire, Wikipedia>>