This is the part of the ad where they flash the
Profoto Pro-7B hidden behind the screen.
A subliminal ad is one that supposedly flashes a message to a consumer below his or her conscious awareness.
BMW made a commercial that created a type of subliminal optical illusion with an afterimage effect. Their motorcycle ad, unknown to the audience, temporarily burned the BMW logo onto viewer's eyelids.
As the audience watched a BMW ad in a theater, a photographer's lighting unit hidden behind the movie screen flashed light through a BMW stencil. When the spokesman in the commercial tells the audience to close their eyes, they see an image of the logo.
Watch the video to learn how they did it.
The subliminal BMW logo advertisement
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