The chair that is not there... the fadeout chair

"The chair’s back and seat are wooden, 
and the clear acrylic legs are specially painted 
by craftsmen so that the wood grain appears 
to gradually fade away."

This chair and some of their other works use optical illusion principles. What is this Japanese company's mission?
Giving people a small " ! " moment.
There are so many small " ! " moments hidden in our everyday.

But we don’t recognize them.
and even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen.

But we believe these small " ! " moments are what make our days so interesting, so rich.

That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.

We’d like the people who’ve encountered nendo’s designs to feel these small " ! " moments intuitively.

That’s nendo’s job. 
From nendo>>

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