Coca-Cola optical illusion can

Coca-Cola optical illusion can
This optical illusion is telling you 
to drink more Coke at the beach.



This Coke can contains a summertime figure/ground optical illusion where you can see either a bottle of Coke or a pair of flip-flop sandals. This perceptual trick is also used in the well-known Rubin vase illusion, where two faces face each other and their profiles create a vase.

This isn’t the first time Coca-Cola has used this type of illusion to create their pop/soda/soft drink. Here’s another version of the same type of  illusion, used to advertise Coke Zero (from Mighty Optical Illusions.)

Coca-Cola optical illusion can
Coke Zero Optical Illusion

See more Rubin vase illusions here at Deceptology>>

– Figure-Ground Perception, Wikipedia>>
– Coke Zero Optical Illusion, Mighty Optical Illusions>>

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