Our taste is deceived by the color of food.
Of course, some believe that much of the food that needs to be colored is considered fake or unhealthy.
But others like the artificial look, because it also makes the food look fun.
Despite the packaging, Popsicle’s first attempt
at marketing colorless popsicles turned
out to be less than successful.
Colorless Food? We Blanch. The New York Times>>