Corporate-sponsored bikes in London
The UK bank Barclays paid £25 million ($39 million) to sponsor a London bike-rental program, and adorned thousands of bike with its blue logo.
Barclays does not, ahem, care about you
– Found thanks to The Art of the Prank>>
– Culture Jamming …without Consent, Experience Project>>
– Guerilla Sticker Campaign Sticks It to Barclays on London’s Rental Bikes, Treehugger>>
– Barclays Cycle Hire, Wikipedia>>