"Hey skinny! …yer ribs are showing!"A classic advertisement from Charles Atlas
for his book "Everlasting Health and Strength."
"Any understanding of advertising in American culture must come to grips with the ironic game it plays with us and we play with it. If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
– Michael Schudson in his book Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society.