A tale of two juices. (And one is deceptive.)

A tale of two juices. (And one is deceptive.)Pom Wonderful 100% Pomegranate Juice.

A tale of two juices. (And one is deceptive.)


Enhanced Juice Minute Maid 100% Fruit Juice Blend Omega-3 / DHA Help Nourish Your Brain 5 Nutrients to Support Brain & Body Pomegranate Blueberry Flavored Blend of 5 Juices from concentrate with added ingredients and other natural flavors.
Attorneys are arguing over the labeling and the name of a juice drink.

Coca-Cola Company, under its Minute Maid brand, makes Pomegranate Blueberry Flavored Blend of 5 Juices.

Attorneys for a rival drink company, Pom Wonderful LLC, have argued that Coca Cola’s juice is misleading.

Pom’s juice, called Pom Wonderful 100% Pomegranate Juice, contains 100% pomegranate juice.

Coca-Cola’s juice, called Pomegranate Blueberry Flavored Blend of 5 Juices, contains less than 1% of pomegranate and blueberry juices. (It actually contains about .5% of those juices, or 0.3% of pomegranate juice and 0.2% of blueberry juice. Most of the juice is made up of apple and grape juice.)

Coca-Cola’s argument is that the labeling and name are permitted under federal regulations, saying:

"That name is accurate and not open to attack on the grounds that it is misleading to consumers."


Pom Wonderful Fights Coke, While the FTC Fights Pom, Law.com>>

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