Sideways optical illusion coffee shop

Sideways coffee shop, sideways.

Sideways coffee shop.

Sideways coffee shop, sideways.

Sideways coffee shop.

The marketing gimmick for the Manhattan coffee shop D'Espresso, located a block from the New York Public Library, is that it's sideways. (At 317 Madison Avenue, or 42nd Street.)

Thanks to Boing Boing for the find>>
Originally at Fastcodesign>>
The New York Times>>