Sideways optical illusion coffee shop

Sideways optical illusion coffee shop
Sideways coffee shop, sideways.
Sideways optical illusion coffee shop
Sideways coffee shop.

Sideways optical illusion coffee shop
Sideways coffee shop, sideways.

Sideways optical illusion coffee shop
Sideways coffee shop.

The marketing gimmick for the Manhattan coffee shop D’Espresso, located a block from the New York Public Library, is that it’s sideways. (At 317 Madison Avenue, or 42nd Street.)

Thanks to Boing Boing for the find>>
Originally at Fastcodesign>>
The New York Times>>

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