The deceptive joy of a light bulb

The deceptive joy of a light bulb
It amuses you when it’s clinging there, disoriented.

The deceptive joy of a light bulb
Someone said it would be great if there were
two filaments, one for each socket,
so if one burnt out… Alas, only one.

This works because it’s not a mysterious illusion where viewers wonder: "I wonder, how is it done?" It works because viewers pretty quickly know exactly how it’s done, and then say to themselves: "That’s clever. So simple. It’s fun."

And then they smile.

The bulb was designed by Hironao Tsuboi.

You can buy it at the 100% store in Japan>>
Or here>>

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