|Does this carpet make you want to gamble?|
Are the carpets part of a deceptive design that induces gamblers to keep gambling?
Some of the proposed theories:
- The busy carpet patterns hide any dropped gambling chips so the casinos can sweep them up at night and recover them.
- The carpets camouflage stains and the wear patterns made by so many people walking on them.
- Their hideousness forces customers to look up at the gambling they’re supposed to be playing.
- Since the lights in Vegas casinos are dim, the carpets must be bright to stand out.
- Tackiness fits in with the Vega aesthetic of "deliberate bad taste that somehow encourages people to gamble."
- Their hideousness forces sensory overload, which floods gambler’s brains with dopamine, which makes them gamble more.
- The carpet patterns are from the 1970s, and they’re still there.
- Their busyness keeps people active, because relaxing doesn’t inspire gambling.
- It contributes to something called the "Gruen transfer," used in shopping mall design, which is the moment when consumers become disoriented and give in to their impulses.
These questions were prompted by Chris Maluszynski, who photographed a Las Vegas Carpets series.
I stayed in a Marriott Hotel in Fort Collins Colorado during a magic convention. No gambling there. Here’s the carpet:
|This lobby carpet supports the
"carpeting as camouflage" theory.
Gruen Transfer at Wikipedia>>
Floorscapes at The New Yorker>>
Ugly Vegas Carpets Want You to Keep Playing, Wired>>
See many carpets at once, at Wired>>
More carpet designs at Feature Shoot>>
Do you really want to see a lot of casino carpets?
Hundreds of carpets in a set of galleries.
the die is cast>>