|Female antelopes, on average, mate with 4 male antelopes, and male antelopes have approximately 12 female partners.|
"Male topi antelopes alarm snort deceptively to retain receptive females in their territories and thereby secure mating opportunities."
Translated into non-academic language, this means:
Horny male antelopes pretend there are lions around by snorting, the same kind of snorting they use when there really are lions around. The female antelopes think, "Hey, there are no lions around here! That antelope’s been snorting like that whenever it’s my time of the month. Hmm… but what if he’s right, and there really are lions around? I guess I’d better stay close to him, because if there really are lions around, and I stray too far from this horny antelope, I might get killed by a hungry lion. And a hungry lion is worse than a horny antelope."
That’s how the male antelopes are able to scare the females into sticking close by, giving the male antelopes more opportunities to screw the female antelopes.
"Although firm statements about intentions behind behaviors are notoriously difficult to make, our study does identify a parallel between animals and humans in their capability of using false signaling to deceive mates, a finding that hints that their communication may be less fundamentally different than widely assumed."
Males lie to have sex.
Abstract of the study at The American Naturalist>>
A few more words at USAToday>>